This animated infogram is a new kind of short-form interactive infographic we are developing here at Zubzuba Studio. Users can tweet facts directly from the infogram, and post the infogram on their own blogs via embed code.

For nonprofit groups, campaign issues can arise and evolve quickly with shifting politics and events. With short-form infographics such as this, bite sized chunks of information can be created quickly to stay abreast of political actions and events. We’re still dialing in the functions and features with the invaluable feedback of our clients, but so far we’ve had some very encouraging responses.

Along with addressing current events, this format might also be used to syndicate a series of related information, such as breaking a complex issue or stance into a series of individually represented factors. In illustrating the dynamic connection between kelp and climate change mitigation, follow up pieces might include info on the other interconnected factors such as the effects of sea urchin overpopulation and the protection to kelp forests provided by sea otters.

The ocean’s kelp forests are second only to the Amazon rainforest in their capacity to sequester massive amounts of atmospheric carbon. Kelp forests are kept healthy and thriving by sea otters, who control the population of sea urchins and other invertebrates that consume kelp and create underwater barrens if left unchecked. A recent study has shown that kelp forests that are protected by sea otters have twelve times as much carbon sequestration capacity as kelp forests without sea otters. Visit Friends of the Sea Otter for more info on this study.