Project Summary:

To promote a streaming service specializing in live sports, we developed a dynamic digital advertising campaign integrating ESPN’s sports feed to display real-time game data. Working closely with the marketing director and ad server Flashtalking’s feed development team. By showcasing live scores, game updates, and team stats directly within ads, we aimed to enhance engagement and drive subscriptions by emphasizing the service’s live streaming capabilities.

Our Approach

Partnership with ESPN’s API: We leveraged ESPN’s sports feed API to access real-time game data, including live scores, team performance stats, and game schedules. This data became the foundation for creating dynamic, real-time ad content.

Real-Time Updates: Ads were built to dynamically update with live game data, ensuring viewers saw the latest information, such as:

• Current scores for high-profile games.

• Countdown timers for upcoming matches.

• Highlighted key plays or turning points.

Geotargeting: Ads tailored content to the user’s location, promoting local or regionally popular teams.

Ad Formats

Display Ads: Banners that updated scores every few seconds.

Video Ads: Facebook in-feed spots that integrated live game highlights or personalized messages such as “Redzone Alert! Live now”.

Implementation

Used programmatic ad platforms to target sports fans based on behavioral and demographic data.

Deployed ads during key sports seasons (e.g., playoffs, championship games) to maximize relevance and impact.

Results

CTR Increase: Click-through rates for real-time ads were 38% higher than static ads.

Subscription Growth: Ads drove a 22% increase in subscription sign-ups compared to campaigns without real-time data integration.

Conversion Rate: The personalized messaging led to a 15% higher conversion rate among targeted sports fans.

Improved Brand Perception: Users reported that the real-time ads made the streaming service feel more relevant, timely, and indispensable for sports content.

Key Takeaways

Relevance Drives Results: Integrating live data into ads makes content more engaging, driving higher interaction and conversion rates.

Personalization Matters: Tailoring ads to users’ locations and favorite teams enhances the user experience and increases effectiveness.

Technology Partnerships Are Key: Collaborating with ESPN to access its robust sports feed API was instrumental in creating a cutting-edge advertising solution.

This campaign demonstrated the power of real-time data in digital advertising. By using ESPN’s sports feed to create dynamic, engaging ads, we not only enhanced user experience but also significantly boosted subscriptions for the streaming service. The success of this initiative paves the way for further innovation in leveraging live data for advertising in other industries.

Other ad campaigns where we have used feeds are Top News and EPG catalog ads.